Social media for business is no longer optional. But, what are actually the benefits that using social media adds to your business?

It doesn’t matter if you run a small local shop or a big national company. Social media is more than just a trend. It is an essential piece of your business marketing strategy.

Even though B2B companies seek to sell products to other businesses, B2B marketing is still built on human relationships. Social media has long been used to help grow these relationships, but its importance accelerating every year.

In this blog we will focus on two social platforms that seem to be different from the traditional social media platforms, and also seem to be contrasted with each other! TikTok and LinkedIn. Yes, each of them has its own nature and its own audience, but at the same time, they may benefit the same business!

How LinkedIn can benefit your business?

The most generic image about LinkedIn for business is that it is more into a B2B kind of business, but a LinkedIn company page helps you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organization.

Think of LinkedIn as your online business card, YES! A place for you to showcase exactly what you want people to know about your business.

Although many people view the social media site LinkedIn only as a site for job hunters and for growing your professional network, LinkedIn is an equally effective tool for generating new business leads and nurturing referral relationships.

So you need to have a LinkedIn company page in order to encourage your audience to make contact with your company and perceive your company as a trusted resource. Also, your LinkedIn company page will benefit your business by educating through shareable content that benefits your audience to ensure your leadership and your positioning as an expert.

Also keep in mind your LinkedIn business profile is another route to engage with followers, and potential clients, expand your business in terms of career opportunities and generally market your company. 

LinkedIn is one of the only social media platforms which focuses on the people behind the brand more than the product itself. This is great for making business connections and for giving potential clients an introduction to your brand’s ethos rather than just the product or service you are offering.

But TikTok..?!

TikTok will give your business access to an audience that other platforms don't have, and by investing time into building your audience and following now, it will no doubt pay off with consistent effort and valuable content.

The great thing about TikTok is that it's not just a social media platform where you can share content with your followers, but it actually allows users to create their own content with the app - which is really futuristic and more of an investment for your brand.

Another reason for using TikTok for your business is that TikTok is known as the fastest growing social platform of all time, so you would reach more audience, faster!

If your business needs a trusted testimonial or user-generated content, TikTok is your endless influencers hub.

One of the most appealing aspects of TikTok is that anyone can go viral. It’s not entirely far-fetched that a person with 0 followers and 0 views can post a TikTok video one night that has a million views the next morning.

This ability to provide anyone with a massive following means TikTok has a limitless pool of influencers to choose from. If your brand is looking to target a particular group of people in a specific location, there is likely a perfectly suited individual who fits the criteria and already has a big following.

According to recent data, nearly 86% of marketers have used influencer marketing to generate sales or increase brand awareness.

Also for TikTok, you cannot overlook the engagement rate and how budget-friendly it is!

If not now, when? That's the question to ask yourself when considering TikTok for business. The first thing to note is that TikTok is not going away anytime soon. In fact, the platform is so successful that other social media platforms feel threatened by the competition, and are shifting their focus to videos to keep up with TikTok.

TikTok and LinkedIn are good partners

You can build your business or brand through TikTok and LinkedIn instead of trying to be seen in the highly bigger social platforms. Start engaging with your community in these platforms and publish original articles and curating engaging content to increase your engagement rate.

Are you using TikTok and LinkedIn for your business? If not, maybe now’s the right time to start!

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